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The Los Angeles Lakers are one of the most iconic brands in any major sport.
They are one of the most decorated teams in United States history, and they have been recognized for their accomplishments for many decades.
For many people, the Lakers are synonymous with winning, which is what has helped them grow into a massive brand.
While this can be a great asset from a revenue perspective, this off-court brand might be cannibalizing the team’s on-court abilities.
Reporter Sam Amico recently quoted an anonymous former NBA GM who spoke about the Lakers’ brand, saying, “Worst thing that’s happened to them is that they’ve figured out that they will still be all the talk and make money, even with a very average product.”
Former NBA GM on Lakers: “Worst thing that’s happened to them is they’ve figured out that they will still be all the talk and make money even with a very average product.”
— Sam Amico (@AmicoHoops) June 27, 2024
This unnamed GM seems to believe that the Lakers aren’t necessarily focused on their basketball output, but rather, on what they portray to the media and their fans.
To their credit, if their COVID championship is taken out, the Lakers haven’t won a title since the 2010 season.
They haven’t found a way to get back to the mountaintop, so to speak, which is why many people have questioned their recent methods.
The recent draft pick of Bronny James didn’t help their standing in the public eye, as many viewed this as a gimmicky move that would help the Lakers sell more tickets.
Even without the Bronny situation, there were questions about what the Lakers would turn into in the future, and if they are building their roster in the right way to best compete with their peers.
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