(Photo by Doug Pensinger/Getty Images)
New York City is the basketball mecca, but it’s been a while since the New York Knicks lived up to that status.
It’s not unusual to see superstars from other NBA teams taking Times Square by storm, with the Boston Celtics’ Jayson Tatum as the latest example of that trend.
Now, Nike has replaced him with the man of the hour, arguably the most popular NBA player right now: Nikola Jokic.
New Nike billboard in NYC for Nikola Jokic
(Via @TickPick ) pic.twitter.com/fcuc9WM9Vy
— NBACentral (@TheNBACentral) June 14, 2023
Jokic is one of the most relatable and down-to-earth superstars this game has ever seen.
He proved the doubters wrong by taking the Denver Nuggets to the NBA Finals and winning their very first championship in franchise history.
Some analysts believe he’s already climbed his way up to being a top-5 big man of all time, joining the likes of Shaquille O’Neal, Bill Russell, Kareem Abdul-Jabbar, and Hakeem Olajuwon.
And while he might still be years away from that, he’s definitely on pace to finish his career as a first-ballot Hall-of-Famer.
Jokic has revolutionized the game with his unique style of play, being a true playmaker and passer at the center position.
He’s a three-level scorer with efficient shooting splits and a guy who can average a triple-double for a full season while also playing winning basketball.
The Serbian big man most definitely earned his spot in Times Square, and it might be a while before a Knicks player takes that exclusive honor back for the franchise.
Until then, NYC fans will have to enjoy watching their rivals.
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