(Photo by John Shearer/Getty Images for The Recording Academy)
The NFL and it’s advertisers couldn’t be happier right now.
Taylor Swift’s relationship with Travis Kelce has given them millions worth of free advertising.
Now, with the biggest game of the year just around the corner, they’re ready to profit even more.
According to a report by Front Office Sports, at least three health and beauty brands have already purchased Super Bowl ads, which is far from a surprise, considering how much exposure the league has given Taylor Swift this season and vice versa.
At least three health & beauty brands have purchased Super Bowl ads, and some experts believe the connection to Taylor Swift is undeniable.
“Honestly I think she is the best bridge [advertisers] have to women of all ages—and the men who shop with them.”https://t.co/rC9JgJatel pic.twitter.com/AnihKmpzsV
— Front Office Sports (@FOS) February 5, 2024
Her fan base has fully turned their attention and embraced the game, tuning in to support the Kansas City Chiefs out of their fanatism and love for the pop singer.
Simply put, the league has successfully targeted a population that wasn’t always familiar with or interested in the game or the league, turning an already profitable product into an even bigger monster.
Super Bowl ads have always been a major talking point in the league, even among non-football fans.
The Super Bowl draws record-setting viewership year after year not only because of the game itself but due to everything that revolves around it, from the celebrities to the half-time show and the commercials.
And with Taylor Swift being arguably the most famous woman on Earth right now, this year’s edition could set a new precedent.
Some fans haven’t exactly been thrilled to see all the attention going towards Swift and away from the game, but the NFL is a business at the end of the day, and a very profitable one, if I may add.
The post Taylor Swift Is Already Having An Effect On Super Bowl Ads appeared first on The Cold Wire.
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